For all you Dungeon Family fans, you’ll be happy to see the new documentary that recently hit Netflix. Executive produced by Queen Latifah's & Shakim of Flavor Unit and directed by Quincy "QD3" Jones III, The Art of Organized Noize will give you a play by play of their storied rise to fame.
The documentary opens with Joi Gilliam describing the ONP sound just as millions of fans across the world know it: unapologetically black, unapologetically southern, gutter, funky, thoughtful, sophisticated, fearless, and fuckin' bad ass. Most would undoubtedly agree with her comments. The collective, comprised of Rico Wade, Sleepy Brown, and Ray Murray, became the driving force behind groups like Outkast, Goodie Mob, and all the other acts who would eventually become a part of the Dungeon Family. Their movement was one that the world of music took notice of, and in many ways tried to emulate time and time again. Their nurturing of Outkast, even when the group had been turned away on multiple occasions, led to Big Boi and Dre eventually signing to LaFace Records, and it catapulted Organized Noize Productions to unspeakable fame and success.
Their subsequent work with groups like Goodie Mob, Cool Breeze, Backbone, and Witchdoctor would solidify their names in music, and allow them to navigate their own lanes to amazing career heights. Rico Wade takes you on a personal tour of the infamous "Dungeon", which served as their own production launching pad. You hear & see first hand accounts from the likes of Pebbles, LA Reid, Big Boi, Andre 3000, Big Rube, Sean “Puff Daddy” Combs, Cool Breeze, Joi Gilliam, members of Goodie Mob, Bryan Michael Cox, and so many others. Marquez Etheridge tells the story behind the smash hit Waterfalls, the hit single that took ale of their sophomore album from 2, while Puff Daddy tells the story behind Outkast’s first video, “Player’s Ball”. So many people still don't realize that he directed the group's debut visual. Even for those who have followed Organized Noise from the beginning, there’s so much to learn about the Atlanta collective. The artists they’ve produced for over the years is nothing short of amazing. They’ve provided the backdrop on hits for so many, including TLC, EnVogue, Toni Braxton, Ludacris, and the list goes on.
Later in the documentary, you'll see what it took to maintain their fame, and how pressure, money, and drugs began to separate the crew and slow things to a screeching halt. You'll also see what brought it all back together and helped them to evolve into the bigger powerhouse they've come to be. Current generation artists like Future, 2 Chainz, Sonny Digital, and Metro Boomin also weigh in on the overall influence of Organized Noize and how it helped them to grow in their own careers.
The Art of Organized Noize is definitely a must-see for followers, as well as any artist/group out today working to build the same type of success with their own respective crews. Not only is it a story and history of hip-hop in Atlanta; it's also a story of three friends who conquered the world together, fell apart, and the happy ending of them putting it back together and reviving their magic. They ultimately showed what it took to bring a crew like Dungeon Family together and build success, and most importantly, they showed that black artists could work together with one common goal without the unnecessary drama. Organized Noize created their own sound and built a sense of unity among the city of Atlanta that still lives strong today.
The Art of Organized Noize is currently available and streaming via Netflix.